The Discipline of Market Leaders - Choose your customers, narrow your focus, dominate your market

Popis

Harper Collins, 1995, UK, brožovaná, s přebalem, anglický jazyk, angličtina, 208 str., na titulu podpis autora, pěkný stav. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single value discipline and literally build their organization around it.