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The Discipline of Market Leaders - Choose your customers, narrow your focus, dominate your market

The Discipline of Market Leaders - Choose your customers, narrow your focus, dominate your market

Michael Treacy, Fred Wiersema
Harper Collins, 1995, UK, brožovaná, s přebalem, anglický jazyk, angličtina, 208 str., na titulu podpis autora, pěkný stav. This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single value discipline and literally build their organization around it.


250 Kč




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